Architectural Firm Rebrand
Category:
Corporate Rebrand & Identity
Year:
2022
Vertex Architecture was a 15-year-old firm ready to shed their outdated image and attract higher-profile commercial projects. They needed a complete rebrand that would reflect their evolution into contemporary design while maintaining credibility with existing clients. The new identity needed to work across proposals, presentations, and their new office space.
Objectives
✓ Modernize brand image to attract premium projects
✓ Increase project value by 25% through repositioning
✓ Appeal to commercial and high-end residential clients
✓ Differentiate from traditional architectural firms
✓ Support expansion into new geographic markets
✓ Create cohesive system for proposals and presentations
Words from the client
"The rebrand was transformative for our business. We immediately started attracting the caliber of projects we'd always wanted, and our average project value increased by 35%. The new identity perfectly represents our design philosophy."
David Park, Principal Architect
